Pure Retirement equity release: who owns it and its rates

Pure Retirement equity release rates are fixed for life when each advance is made and shown in your illustration, not online. Its plans, costs and owner.

Anyone looking up Pure Retirement equity release rates will find that the lender explains how its rates work but leaves the figure itself to the personalised illustration an adviser obtains. This page sets out what Pure Retirement publishes about its lifetime mortgages, as read on 19 October 2026, and who owns the company. It is not written by Pure Retirement and has no connection with it. Pure's plans can be set against your property and later-life wishes by a qualified equity release adviser, who will ring you back free if you send Pure's name and yours through the form on this page.

What does Pure Retirement publish about its rates?

Pure's FAQs say the rate will "depend on the rate at the time you take the plan", and that its lifetime mortgages are "likely to have a higher interest rate than a standard mortgage because it is fixed for life". The Sovereign customer guide puts it plainly: "Always fixed for the lifetime of your loan." The adviser sheets describe the rate as fixed at the time of the advance or offer, so the figure sits in the offer and Key Facts Illustration, not on a public page.

That is why this page carries no rate: one quoted without its date and product would mislead. The Key Facts Illustration shows the rate and what it does to the debt; equity release interest rates explains how to read it and how the interest builds up shows the effect of compounding.

Two more details from the product documents. A discounted rate under interest servicing is not fixed for life: the Heritage guide says "Discounted interest rates are not fixed". And further borrowing is priced separately, "at the prevailing interest rate at that time, which may not be the same as the initial loan".

Pure's own pages differ on how often interest is added. Its How does equity release work page, which shows no date and was read on 19 October 2026, says "This compound interest is added to your loan once a year." Its FAQs, read the same day, say interest is calculated daily and added to the loan "each month on a compound basis", and the Heritage Customer Product Guide (June 2025) says "interest is added to your loan each month". The Key Facts Illustration for your own plan is where to confirm which applies.

What can move the rate you are offered?

The Sovereign and Classic adviser sheets say customers "will receive a personalised quote based on their loan amount, age, property value, property type and location". The sheets do not say how much each one counts. The product documents link other things to the rate:

• The date. The rate is the one on offer when the advance is made, and each later advance has its own. A drawdown plan therefore holds a series of rates, not one.
• Paying part of the interest (Heritage). The Heritage documents describe an interest servicing option, "Available on selected products", with a rate discount for monthly payments of at least 25% of the monthly interest. The payment amount cannot be changed after set-up, and once payments stop they cannot restart and the rate rises. A payment holiday of up to three months can be requested in every 12-month period from completion. Interest-only lifetime mortgages explains the idea.
• Cashback. The Heritage customer guide says cashback "may be available on selected products" and that "taking cashback will increase your interest rate and the total amount payable". Pure's How does equity release work page says cashback "isn't added to your loan balance, so it doesn't accrue interest". On Sovereign, the customer guide offers cashback of up to 4% on loans of £20,000 or over, and the adviser sheet says it is unavailable on Sovereign Elite.

What drives lenders' pricing generally, such as gilt yields, is covered in whether equity release rates will come down. A lower rate announced later does not change a plan already made.

Which lifetime mortgages does Pure Retirement offer?

Pure's adviser documents describe three ranges, Heritage, Sovereign and Classic, each sheet marked for financial intermediaries only. Their print codes date them to March 2026 (Heritage), September 2025 (Sovereign) and August 2026 (Classic). All describe a lifetime mortgage, where interest is normally added to the loan and repaid with it when the last borrower dies or moves permanently into long-term care. How equity release works covers the general mechanics.

• Heritage. No initial arrangement fees, and the interest servicing option above. Variable early repayment charges are "Not available for new customers", so new borrowers get fixed ones, and the sheet says "There is no down-sizing ERC exemption covered in these plans."
• Sovereign. Three package types, with an arrangement fee of £895 or none depending on the product chosen, and cashback on some.
• Classic. Lends in England, Wales and mainland Scotland; Classic Elite is England only. The sheet lists downsizing protection among its features.

Pure's site says equity release "allows homeowners aged 55 or over to release tax-free cash". Its About us page lists a no negative equity guarantee, the ability to move to another property subject to lending criteria, and optional repayments, and says it follows the Equity Release Council's code. For what those standards mean for any member's plan, see the Council's standards.

Charges and early repayment on Pure's plans

The Sovereign tariff of charges lists a redemption fee of £125, and says you must appoint a legal adviser and pay your own legal costs. Both customer guides estimate solicitor fees at "between £600 - £900". On the Sovereign sheet the early repayment charge is a fixed percentage of the outstanding balance, with a schedule that depends on the product chosen. Your offer shows the schedule that applies.

Pure says it "may contribute towards the initial loan and arrangement fees", which the offer will confirm. The usual trade-offs of any lifetime mortgage apply: unpaid interest compounds, the estate left will be smaller, means-tested benefits may be affected (see equity release and benefits), and an early repayment charge may apply if the loan is repaid early (repaying early). For Scottish homes, Scots law requires a debt secured on land to be embodied in a standard security. Costs beyond Pure's are in equity release fees.

Who owns Pure Retirement?

The lender is Pure Retirement Limited, which describes itself as founded in 2013 and authorised and regulated by the Financial Conduct Authority under firm reference number 582621. Its register of persons with significant control at Companies House, read on 19 October 2026, lists two active entries: Pure Retirement Group Limited, holding 75% or more of the shares (notified on 4 October 2018), and an individual holding more than 50% but less than 75% of the voting rights, with the right to appoint or remove directors. The group company's own register lists one controller, Sovereign Life Group Ltd, with 75% or more of the shares and voting rights, notified on 28 March 2025. Companies House does not check the accuracy of what companies file.

What to ask an adviser about Pure Retirement

These questions suit any lender. A qualified equity release adviser can answer them against your own home, age and plans, and independent legal advice is part of taking out any plan.

• What rate would apply to my loan amount, age and property, on what date, and is it fixed for the whole plan?
• If I want a drawdown facility, what rate applies to each later advance, and is it known now?
• Is there a lower rate if I pay part of the interest, and what happens to the rate if I stop or miss payments?
• Does cashback raise the rate on this product, and by how much compared with a plan without it?
• Is interest added to my loan each month or once a year, and what does the illustration show?
• Which early repayment charge schedule is on my product, and does it have downsizing protection?

Questions like these are what a qualified equity release adviser handles; the call-back they offer follows the form on this page.

Questions people ask about Pure Retirement

Is there a Pure Retirement equity release calculator?

The adviser sheets say the quote depends on loan amount, age, property value, property type and location. Pure's compound interest page works through £50,000 at 5% growing to an outstanding balance of £105,685.18 after 15 years, labelled "for illustrative purposes only", so it does not tell you the rate you would be offered. Your own figure comes in the Key Facts Illustration; how much equity release covers the limits on borrowing.

Can I go to Pure Retirement directly?

No. Pure says it can "only accept new applications through a qualified, independent financial adviser". Equity release advisers explains how to find and check one.

Can I move house with a Pure Retirement lifetime mortgage?

The Heritage, Sovereign and Classic sheets each say the lifetime mortgage "can be transferred to a new property, subject to it meeting lending criteria at the time". See moving house with equity release.

Next step

Readers weighing a Pure Retirement plan can request a ring-back from a qualified equity release adviser via the form on this page; saying Pure is the lender in mind helps the adviser start there.

Sources: Pure Retirement: About us, How does equity release work, FAQs, compound interest; product documents Heritage at a Glance (PR01997 0326), Heritage Customer Product Guide (PR01575 0625), Sovereign at a Glance (PR01601 0925), Sovereign Customer Product Guide (PR01597 0925), Classic at a Glance (PR01557 0826), Sovereign Tariff of Charges (PR01602 0925); Companies House, Pure Retirement Limited and Pure Retirement Group Limited; Conveyancing and Feudal Reform (Scotland) Act 1970, section 9. Accessed 19 October 2026.